The commercial engineer’s desktop guide: ?" I: c/ W8 P2 ~
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商务工程师案头指南
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- m4 c9 p- p BThis Guide has taken a tour from some fairly broad commercial first principles8 J; z( h! L. D8 C
into the depths of contractual matters, different types of
$ }& n/ j9 N0 S; B. d4 E9 j- ucommercial arrangements and on into the process of negotiation.The
# x; \" _ f$ S _, |& l1 T% nfirst chapters were exclusively concerned with hard-nosed business
, G s6 B! }2 z$ t3 q( u s: \performance (profit, cash,growth), the protection and exploitation of
( D+ y9 g6 D9 E: ^; e, B4 \intellectual property and questions of risk.Passing, but essential, reference
# K5 O8 t9 I' {1 h& Lwas given to the importance of delighting customers.Whether
9 j/ p4 Q, L( I1 twith regard to commercial team mates or with customers, Chapter 6' {$ Y& G6 A! H
exposed the importance of personal relationships in the success of
0 _+ I6 e5 l$ E9 s0 |commercial arrangements.This last chapter has expressed the criticality! `, o. r+ X0 p% |, d$ [& h$ o
of sound personal relationships in the pursuit of successful negotiations.
5 `; N% Q" {6 E) ^/ ZIt is perhaps appropriate to add the word ‘relationships’ to the# K" c! q5 e2 A& l' o" S2 Y+ J
commercial key words list of profit,cash,growth,intellectual property,4 O% P& K1 I' ^
risk and contracts. But as a final reminder of the enduring, underlying p- W4 b$ H! U* l
objective, the last word may safely be left to Mr Micawber: ‘Annual$ Z2 t O% f1 F: h
income £20.00, annual expenditure £19.96, result happiness.Annual8 t2 C) M( }) z. }$ H5 Q( c
income £20.00, annual expenditure £20.06, result misery’! |
发表于 2008-11-10 21:47:23
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