Nike78挑战赛，由即将从LCC大学毕业的学生Paul Jenkins创办，他将78双耐克鞋分发给全球的设计师，希望他们能够给耐克鞋在功能上带来些创新——于是，英国设计师Adrian Newell在收到这双球鞋后，用它踩出的足迹制作出了如题图所示的这种特别字体。Adrian说，文字是历史的载体，而球鞋 (运动鞋)，正是许多激动人心的历史时刻的重要参与者，因此，他想到了将这二者有机结合的主意，并将之做了出来。结果非常漂亮，尤其是用这种字体做出来的博尔特百米记录海报——所谓记录，可不就是最基本的每一步所“踩”出来的么~
目前，Nike78挑战赛差不多已经全部结束，这里精选了其中比较有意思的进行介绍，而我很想知道的其实是，有没有人在收到这双耐克鞋后，只是将它穿在了脚上，却什么也没做？ ^ ^
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↑ 耐克鞋印字体
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↑ 耐克游戏控制器~任天堂的次时代游戏机Wii，由于加入了体感元素，很是受到一部分人的欢迎，尤其是号称能在家中锻炼身体的Wii Fit游戏——但是，为啥不用耐克球鞋来完成这个游戏呢？设计师Nick Marsh做到，他将耐克球鞋和Wii Fit的控制台整合在了一起~
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↑ 耐克鞋水族箱~来自Wieden+Kennedy设计工作室东京分部的创意——好吧，希望没有人有脚臭，哈哈。
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↑ 耐克面具。这个囧了一点，来自Riitta Ikonen和Ian Wright的创意。
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↑ 耐克图书~来自设计师Matthew Dent的创意，他将耐克球鞋变成了一本书……
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↑ 耐克烟囱……这就叫只有更囧，没有最囧啊……来自Jason Turner的创意，也许，这哥们是个重度香烟爱好者……
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↑ 耐克脚踏……国外设计师都是这样不走寻常路的么？Dan Mather的创意，他将耐克鞋和自行车脚踏合二为一了，于是，这大概是世界上第一部能贴合主人脚形的自行车……
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↑ 耐克蛋糕……来自Erica Dorn的创意，终于有一个正常点的了……呃，好吧，稍微正常一点。
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↑ 耐克飞鞋——“大叔，你头上插只鞋子干嘛？”“是暗器”……
来自设计师Tony Easley的创意，据介绍，雅典娜手下有个胜利女神就叫Nike，于是，哥们就将这双耐克鞋变成了女神的战靴……好吧，我想起了一句话，会飞的不一定是鸟，还可能是鸟人 ^ ^ ~
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↑ 耐克书挡~来自Andy Miller的创意
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↑ 耐克飞机……来自Pentagram的创意，设计师说，这才是名副其实的Nike Air——呃，我勉强笑一笑吧~
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↑ 针织耐克鞋。这个太有爱了，好想来一双，哦，不，来一打~来自THIS IS Studio的创意
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↑ 耐克鞋日出。古往今来，能把球鞋拍得如此唯美如此惊心动魄的，大概就这一家了~这人叫Steve Wilcox
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↑ 耐克鞋印。来自Because Studio的创意，将球鞋的鞋底变成了印章，于是，每走一步都能在脚下留下字句——那能给我来双Fxxk的么，我要去老板家做客~
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↑ 从耐克鞋到耐克足球……来自Stephen Cheetham的创意，哥们生生的把球鞋变成了足球…… |
发表于 2010-7-9 12:26:19